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"Hello, I'm James, a normal bloke who believes in the power of dressing well, feeling comfortable in what you wear and the positive effects this will have on your life.

My friends always ask me to help with their wedding suits, or who makes a good shirt. Why? Because I've spent 25+ years wasting my time and money on various "trends" so you don't have to.

I also worked in Central London for a few years helping guys with custom tailoring. Which is why I Co-Founded Vincent because it's hard to get good, objective advice.

It's not about telling you how to dress or what to wear. It's about giving you the knowledge to make better clothing choices that suit you and your life."