Sell clothes that fit lives,
not just bodies.
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Precision styling meets AI-enhanced recommendations that reduce returns, grow AOV and build loyalty for menswear retailers.
Vincent unlocks truly relevant personalisation by matching your products with each shopper's real life: their style, climate, complexion and daily habits.
Join our pilot scheme and experience measurable ROI in just 60 days.

"Site recs always feel like an upsell, show me more blue shirts, not socks or hats."
Sam, 22

"Returns are such a hassle. Usually I just keep it, maybe I'll wear it, maybe I won't."
Adam, 43

"The jumper was too nice for work, too casual for a night out, so I never wear it."
Kieran, 24

"It would be really good to have a clearer understanding of which colours suit me."
Andrew, 40

Sizing Returns
Why fit isn't the only problem.
Mismatch Returns
1. Style
2. Colour
3. Occasion
4. Climate
Sizing tech solves for leg and waist measurements, but 47% of apparel returns are for reasons that these solutions overlook.
It didn't look good on me. The style was wrong. The material wasn't right. These mismatches cost money and loyalty.
100k orders = ~10k non-sizing returns (@ $10 cost per item) = a $100k leak.
Source: Coresight - The True Cost of Apparel Returns - 2023
"Returns must be addressed before the purchase."
Menswear retail director, ~$10m online revenue (Vincent interview)
How Vincent works.
From SKU to style expert in 3 simple steps.
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Understanding your garments
Your product feed is matched to our lifestyle-driven ontology (no manual tagging).
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Understanding your customer

Delivering personalised scores & guidance
A short conversation with just 3 questions per category asks about work, social, complexion & climate.
No upsells, just trusted advice that recommends the right style, materials and colour for each shopper.

See it in action.
A 90-sec demo with James our Co-Founder.
Happy shoppers. Stronger metrics.

For your customers:
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Conviction at the checkout: relevant guidance, less doubt, better decisions
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Clothes they love and wear: matched to their complexion & other real-life needs
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Less returns & more trust: from brands who understand what they really like
For your online store:
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Conversion gains: personalised experiences can increase conversions by 10-40% (McKinsey)
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Returns reduction: non-sizing issues can account for 47% of returns, Vincent helps avoid this (Coresight)
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Higher AOV: accurate & relevant recommendations lead to 8-20% higher order values (BCG)
Vincent is designed to unlock these benefits for you and your shoppers.
Our pilot program will validate the impact in less than 90 days.
Personalisation beyond sizing.
Vincent's core recommendation model is founded on Savile Row expertise.
Created by stylists, tailors and designers with over 20 years experience in clothing retail.
We just want people to wear the clothes they buy and make it easy for retailers to sell them.
The right colour. Everytime.
Shopper: Is this a good colour?
Vincent: That colour might be better for a shirt, not a jacket
I'm bored of navy blue or black.
These brighter shades are great for your skin tone.
White makes me look pale, I'll send it back.
This warmer tone will help with that.
I'm not sure if I should buy this green jumper.
That's a solid match for your hair and eyes.
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An almost no-brainer pilot to prove it works
Cards on the table...Vincent is new, but it's potential impact is huge.
You want proof. We need data from forward-thinking partners.
That's why we created a low-risk pilot scheme designed to ensure ROI in 90 days.
What you get (the BIG list)
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60-day free trial
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$199/m 'Early Partner' rate for 4 months post successful trial
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No uplift, no commitment
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ROI analysis to track & prove key metrics (CVR, AOV, returns)
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Founder-led setup for a seamless integration
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Actionable customer insights & unique zero party data that you own
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Personal support for ongoing lifestyle data strategy
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Shape the product based on your business needs, directly influence our features
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Market your success stories to showcase your commitment to customer satisfaction
All we ask (the SMALL list)
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You provide the data pre & post the trial to prove the uplift - it's on the Vincent dashboard
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Offer your expert feedback via check-ins to help us build the perfect solution
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You succeed, and when you achieve your goals, a short case-study to share your wins
No more wasted ad-spend on products that get returned
Customer data you've never had before based on real needs
Win-win customer engagement that drives loyalty
Insights to enhance investory and marketing
Shoppers already get it. You might need it.
Marketing spend wasted on returned garments?
Vincent gives shoppers confidence that your products will be right for their work, complexion, lifestyle & weather.
LESS RETURNS
MORE REPEAT PURCHASES
No real data on what your customers want?
Vincent gives shoppers confidence that your products will be right for them - their work, their complexion, their lifestyle.
High product page bounce rate?
Vincent gives shoppers confidence that your products will be right for them - their work, their complexion, their lifestyle.
Unsold inventory hitting your bottom line?
Vincent gives shoppers confidence that your products will be right for them - their work, their complexion, their lifestyle.


