For menswear retail

Give every shopper the confidence to buy

Vincent tells every customer when a piece is genuinely right for them — before they look elsewhere.

Run a free 60-day pilot on your real catalogue. We handle setup; you measure the impact.

The problem

Menswear shoppers hesitate. Hesitation costs you.

Most men buying clothes aren't sure what's right for them. Wrong colour for their complexion. Wrong material for the season. Wrong design for their lifestyle. They abandon, or worse — buy and return.

Generic recommendations don't solve this. "You might also like" is noise. Shoppers need to know if this specific piece works for them — right now, in their life.

47%

of apparel returns have nothing to do with sizing

Style uncertainty — wrong colour, wrong occasion, wrong lifestyle fit — is a leading driver of returns. Sizing tools don't touch it.

Source: Coresight Research, via 3DLook

The thinking behind Vincent

Not a recommendation engine. Real menswear advice, made usable at scale.

Vincent isn't built on generic fashion data or "customers also bought".

It's built on years of menswear expertise — stylists, tailors, and retail specialists — turned into structured advice on what makes a garment wearable in real life.

Hundreds of garment designs, enriched with insight into lifestyle fit, climate, colour, and durability — so men choose well, not more. Informed by thousands of real style conversations.

AI helps apply that system at scale. The advice isn't invented by a model.

That's the work. Everything else is getting it onto your site.

How it works

Three steps. Your team is involved for an hour, not a sprint.

Share your catalogue

Export your product data as a CSV or connect via Shopify. That's all we need to get started.

Vincent goes to work

Every garment enriched with insight across lifestyle fit, climate, colour against skin tone, and material durability.

One script tag

Vincent is live across your grid and product pages. No rebuild, no CMS work, shoppers stop hesitating.

Customers who want a deeper read answer 5 quick questions — about their work and social life, their weather, their colouring.

Vincent refines instantly.

Only they see the improved result.

Vincent never stores personal data without consent. Skin-tone and lifestyle answers stay on the shopper's device. Anonymised, aggregated insights are shared with retailers only when the shopper opts in.

From our research

The reassurance men are looking for

This is how men think about clothes.

"Site recs always feel like an upsell, show me more blue shirts, not socks or hats."

Sam, 22

"Returns are such a hassle. Usually I just keep it, maybe I'll wear it, maybe I won't."

Adam, 43

"Spending over $200 is a big decision. Anything that helps me feel better is a win."

Kieran, 24

"It would be really good to have a clearer understanding of which colours suit me."

Andrew, 40

From the founder

Why we built Vincent

A brief explanation of the thinking behind the product — the Savile Row ethos, why generic recommendations fail menswear, and what we're building.

Video coming soon

What we measure

What a successful pilot looks like

Conversion rate

Does confidence at the product page move purchase rate?

Average order value

Do shoppers back their decisions more when they're confident?

Return rate

If a shopper is given the right reasons to buy, do they keep it?

Measured on your real traffic, against your own baseline.

Try Vincent for 60 days free

A pilot built to prove itself

We've removed every barrier we can: no setup fee, no credit card, no long contract. You give us a real catalogue and enough traffic to measure. In 60 days, you'll know.

What you get

Reasons to buy any garment made obvious
Vincent guidance on grid and product pages
Dedicated onboarding — we got you
60 days, fully live, on your real traffic
Preferential rate locked if you keep Vincent

All we ask

Access to your product catalogue (CSV export or Shopify)
One script tag added to your storefront
Share conversion and returns data at the end of the pilot
Honest feedback on what's working and what isn't

Start your pilot

If it doesn't earn its place, you don't keep it.

Worth finding out?

It either works on your catalogue or it doesn't.

Book a 30-minute call. We'll look at your products, show you what Vincent can do, then get you live quickly. This is a new way to help hesitant shoppers buy and keep coming back.

Book a pilot call